Distinguish Yourself!

“A picture is worth a thousand words” refers to the notion that complex ideas can be conveyed with just a single still image. However, the notion doesn’t make reference to the conveyance being positive or negative, only complex. Complex because an image is able to convey what might otherwise require several pages of text. Having an effective around-the-clock virtual representation of yourself is critical in today’s online environment. Fortuitous, self serving and just plain smart––no matter your circumstances. Particularly if a person wants to reach beyond their intimate group of face-to-face interactions and leverage this powerful megaphone known as the internet. Here’s a fact: With the explosion of social media, people have an ever-increasing network of contacts. Intimacy is positively losing out to efficiency, both personally and professionally. Some people continue to struggle to balance their relationship with technology but we are all on an inexorable path with technology’s prowess––might as well put it to good use.

Its been said that words and pictures live in harmony. So, imagine a quality image combined with compelling words––all used as a powerful and effective representation of you; for you. Words and pictures that allow a reader to effectively negotiate their interpretations and judgment about who you are, particularly in the absence of opportunity for personal interactions. The internet allows you to reach well beyond your normal sphere-of-influence. It allows for around-the-clock, world-wide visibility. Put together properly, it allows you to separate yourself from the vast sea of online sameness in order to stand out and maximize your discoverability. The obvious goal being to create a positive influence on the reader and motivate them to want to know more.

With search engine functionality continuing to improve, you can and will be found, particularly if someone is searching specifics. However, its one thing to be found by a name search, its all together something different to be found by a skill search. And you definitely want to be identified in multiple searches. You want to show up on more than one list, particularly if someones looking for someone like you. Both offered and considered opportunities are key––its always nice to have choices and the more the better. Advantage you. Don’t give up on that! There are lots of opportunity-givers that might not yet realize you are the person they’re looking for––make it easy for them.  Be the most dresssed-up digital version of yourself! Know this: it’s work-in-progress but you should make refinement a priority. It will be that important! Get ahead of it by recognizing the opportunity and making your online persona a priority. There’s no better use of technology than the promotion of your own well-being and livelihood.

It’s your story.

Make the words count.